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Officials say the expansion positions the indie haircare brand to compete in the growing $11 billion shower and bath market while reflecting a broader strategy to evolve into a multi-category business.
March 5, 2026
By: Lianna Albrizio
Associate Editor
B Corp-certified haircare brand, Amika has entered the body care category. Now available online at Sephora, officials say the expansion positions Amika to compete in the growing $11 billion shower and bath market while reflecting a broader strategy to evolve the brand into a multi-category business. The Line Shower Thoughts Soft + Silky Body Wash is clinically proven to cleanse and soften skin instantly—without leaving it stripped. Formulated with hydrating glycerin and gentle fruit AHA...
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